Summary:
About Dri-Now
Dri-Now is a specialist carpet, upholstery and floor-cleaning franchise that uses a low moisture cleaning system to deliver outstanding results while allowing carpets to be ready to walk on almost immediately. Operating across England, Scotland and Wales, Dri-Now has built a strong reputation for quality, convenience and customer service, supported by more than 1,500 five-star customer reviews.
Dri-Now was launched by Andy Smith and Tony Rafferty, the team behind the successful GutterPRO franchise network. Following the success of the original Dri-Now model, the business was relaunched as a low-cost franchise opportunity, allowing franchise partners to enter the market with a lower initial investment whilst still benefiting from comprehensive training, support and marketing systems.
What work does Dri-Now carry out?
Dri-Now provides professional carpet cleaning, upholstery cleaning and hard floor cleaning services to both residential and commercial customers. Using a specialist dry carpet cleaning process, dirt and grime are lifted from carpets without the long drying times associated with traditional wet-cleaning methods.
As franchise partners develop their businesses, many choose to expand into larger commercial cleaning contracts and additional specialist services.
How does the Dri-Now franchise model work?
Dri-Now has been designed as a low-cost, fast-start franchise. The initial equipment package fits into a standard family car, removing the need to purchase a van at launch and helping to keep start-up costs low.
The franchise fee is £6,250 including VAT and includes equipment, training, support, workwear, initial consumables and the first month’s marketing.
Dri-Now also offers a Fast Start programme which includes a £10,000 sales guarantee during the first three months, subject to the franchise partner completing the required marketing activities.
What support and training does Dri-Now offer?
New franchise partners receive comprehensive training covering the Dri-Now cleaning system, customer service, business operations, marketing and technology. Ongoing support is provided through the head office team, together with marketing guidance and operational assistance.
The franchise also benefits from established marketing systems centred around social media and local leaflet distribution, helping franchise partners build a customer base quickly and generate repeat business.
What is the revenue potential?
Dri-Now is built around completing multiple jobs each day using an efficient cleaning process. A typical Dri-Now job generates around £120 of revenue and takes approximately two hours, including travel time. Franchise partners typically target two to three jobs per day, generating revenue of approximately £60 per hour.
Most customers pay on the day, supporting strong cashflow and reducing administration.
What technology does Dri-Now use?
Dri-Now franchise partners use a dedicated booking and scheduling platform that allows customers to book online, receive receipts, track technician arrival times and make payments efficiently. The technology helps reduce administration and supports a professional customer experience.
What are the franchise terms?
Each franchise is granted an exclusive territory. Franchise agreements run for five years and can be renewed three times, allowing franchise partners to operate for up to 20 years. Additional territories may also be available as the business grows.
Why is now a good time to join Dri-Now?
Demand for professional cleaning services remains strong across both residential and commercial sectors. Dri-Now combines a low initial investment, proven operating systems, strong customer reviews and experienced franchise leadership, creating an attractive opportunity for entrepreneurs looking to build a scalable service business.
Key Information
- Initial Franchise Fee: £6,250 including VAT
- Fast Start Sales Guarantee: £10,000 in first 3 months (subject to programme requirements)
- Typical Revenue per Hour: £60
- Typical Revenue per Job: £120
- Typical Jobs per Day: 2–3
- Customer Reviews: 1,500+ five-star reviews
- Exclusive Territory Included