Summary:
About Hartbeeps
Welcome to Hartbeeps where the magic of childhood comes to life through sound, music, imagination and play.
Hartbeeps is a multi-award-winning early years franchise specialising in immersive, multi-sensory musical classes and in-house sessions, for babies, toddlers, pre-schoolers and their grown-ups.
Founded in 2003 by Sarah Godwin OBE, Hartbeeps has grown to become one of the UK’s leading early-years music and sensory experience brands, inspiring a movement of creativity, connection and joy in families everywhere.
What We Do
We deliver immersive multi-sensory and highly interactive classes designed to support children’s early development through active, creative and experiential learning. Each session is an imaginative world of sound, song, movement and sensory wonder, crafted to nurture curiosity, confidence and connection in the earliest years of life.
Why We Do It
We’re driven by genuine passion, unstoppable imaginations and years of educational research.
Our mission is to nurture happy and confident children, ready to embrace the world with wide eyes, open hearts and inquisitive minds. From babies’ very first weeks, we help lay the foundations for emotional wellbeing, language, coordination and sensory awareness, all through the power of music, rhythm and play.
Our mission is to nurture happy and confident children, ready to embrace the world with wide eyes, open hearts and inquisitive minds. From babies’ very first weeks, we help lay the foundations for emotional wellbeing, language, coordination and sensory awareness, all through the power of music, rhythm and play.
Our Expertise
What sets Hartbeeps apart is our deep expertise in supporting newborns and young babies. We understand the delicate journey from womb to world, how sound, rhythm, and gentle touch help shape early connections and secure attachments.
Our carefully researched programmes are developed by early-years specialists and draw on neuroscience, sensory integration and infant development frameworks. Each experience is backed by science and sprinkled with a little magic.
Supporting Parents and Carers
At Hartbeeps, we know that nurturing babies also means nurturing parents. Our classes provide a warm and welcoming space where parents and carers can bond, relax and rediscover the wonder of early parenthood.
We create experiences that strengthen the parent-baby connection and remind grown-ups how good it feels to simply play together.
How We Do It
We believe curiosity and creativity are the keys to lasting, meaningful development. Every Hartbeeps session is built around original music, sensory props, puppetry and storytelling, crafted to transport little ones (and their grown-ups) to new worlds of imagination.
Through our nationwide network of professional franchisees and Imaginators, we continuously share and evolve new experiential learning practices, ensuring every child’s early years are filled with wonder, discovery and joy.
Franchise Opportunity & Support Model
Hartbeeps offers a franchise model designed to enable motivated individuals to run their own business under the Hartbeeps brand, with strong support, training and brand-framework.
Key features include:
- Very affordable entry investment
- A “tried and tested” model with over two decades of research and development
- What you receive as a franchisee:
- Branded welcome kit to help your classes stand out!
- Access to the Hartbeeps full programme library: research-informed age/stage lesson plans and ready made play lists
- Music library: 400+ professionally produced songs, soundscapes and FX from their own record label
- Training & mentoring: One-to-one bespoke training, access to an interactive online video training portal, gold-standard baby massage and baby yoga instructor training
- Marketing and business support: One-to-one training in-house with our market team, ready-to-use marketing materials (for social & print), templates, admin tools, and ongoing HQ support.
- Network & peer support: Access to a community of fellow franchisees, a private support forum, collective innovation (“think tank”)
- Flexibility: enabling work-life balance
Franchisee Profile & Fit
Ideal candidates for a Hartbeeps franchise are individuals who:
- Have genuine enthusiasm for supporting early childhood development and “the best start in life”.
- Have a friendly, people-oriented nature, and enjoy working with children and their grown-ups.
- Are self-motivated, pro-active, with common sense, able to find venues, market locally, deliver classes and grow in their territory.
- Enjoy music, singing, can lead classes (while formal music qualification is not always required, the passion for music & rhythm is emphasised).
- Want to be their own boss, set their hours, shape their business locally (within the franchise model).