Buying a franchise is a major decision that combines financial investment with long-term personal commitment. While marketing materials and conversations with the franchisor can paint an appealing picture, one of the most reliable sources of insight is the current network of franchisees. These individuals have first-hand experience running the business under the franchisor’s system, making them invaluable resources for potential buyers. Speaking to existing franchisees allows you to get a balanced view of what to expect and identify any potential red flags before signing a contract.
What Was Your Initial Experience Like?
Understanding what the early stages of the franchise journey looked like for others can help you prepare for your own transition. Ask about their experience during the set-up phase, the training they received, and how supported they felt by the franchisor. Learning about any early challenges can help you better anticipate what to expect in the first few months of operation and give you an idea of how well the franchisor delivers on their promises.
How Accurate Were the Financial Projections?
One of the most critical aspects of franchise research is assessing the financial reality. Ask franchisees whether the financial forecasts provided before they joined matched their actual earnings. You want to understand whether sales and profit expectations were realistic and whether hidden costs emerged after signing the agreement. Their insight will help you build a more informed and conservative financial plan, grounded in actual results rather than optimistic projections.
How Responsive and Supportive Is the Franchisor?
Ongoing support from the franchisor can make a significant difference in how successful a franchisee becomes. Inquire about how accessible the franchisor’s support team is and whether help is provided promptly and effectively. Ask whether they receive regular updates, training, or marketing support, and whether they feel their concerns are taken seriously. A strong support system is often what distinguishes a thriving franchise from a struggling one.
What Challenges Have You Faced?
No business is without its challenges, and a franchise is no exception. Ask franchisees about the obstacles they’ve encountered, whether operational, financial, or managerial. Understanding these difficulties can help you evaluate whether you are prepared to face similar issues. It also gives you insight into whether these problems are isolated or systemic within the franchise network.
How Is the Relationship Between Franchisees?
A well-run franchise often fosters a positive culture among its network of franchisees. Ask how franchisees interact with one another, whether collaboration is encouraged, and whether there is a healthy exchange of ideas and support. If there is a sense of camaraderie, it’s usually a sign that the franchisor has created a constructive and cooperative business environment.
Would You Make the Same Decision Again?
Perhaps the most telling question you can ask is whether they would choose to buy the same franchise again, knowing what they know now. This question often prompts an honest and reflective response, helping you gauge overall satisfaction. If most franchisees express regret or hesitate to recommend the business, it may be a sign to dig deeper before moving forward.
Are You Achieving Your Personal and Financial Goals?
Success means different things to different people. Some franchisees may prioritise flexibility or lifestyle, while others focus purely on profit. Ask if the franchise has helped them achieve their personal or professional goals. Their answers will help you determine whether the business aligns with your own aspirations and values.
Learn From Real World Experience, Not Just Sales Pitches
Speaking with existing franchisees is a vital part of the due diligence process when considering a franchise purchase in the UK. Their lived experience provides insights that no brochure or sales pitch can offer. By asking meaningful, open-ended questions, you can uncover the strengths and weaknesses of the franchise system and make a more informed, confident decision. The time spent gathering honest feedback today could save you from costly mistakes tomorrow, and may even lead you toward the right business for your future.
